Have you heard the saying,
"You know you've made it when you've got haters." Sad to say, though
it may seem like a flippant remark, there is definitely some truth to it. It seems like the more you succeed, the more
detractors you'll encounter. For small business owners, these detractors can
range from online trolls to direct competitors.
In this digital marketing age,
businesses need to recognize that reputation intelligence has become the new
critical compass needed to redirect their marketing plan, proactively, as a
preventative strategy.
Many businesses are so focused
on advertising and promotion that they don't pay enough attention to negative
reviews, incorrect online listings, or unclaimed business profiles that small
business owners may not even be aware exist out there, and which could be
easily claimed by online identity thieves.
Why
Unclaimed Business Listings and Negative Reviews Matter
While most small businesses are
committed to ethical practices online and offline, unfortunately there are
those who would not think twice about doing a little unethical backstabbing, as
it is harder for that kind of bad behaviour to get “caught” online.
Someone could create negative
reviews that a business may not even notice, which could cause damage to their
online reputation, without them even knowing. Or worse, someone could claim one
of your unclaimed business listings, and even commit fraud under your business
name, if you are not on watch and taking preventative measures against online
identity theft.
While we understand that there
is not enough time in the day to keep your business humming and deal with all
the digital chatter online, whether it be positive or negative, you also must
understand how critical it is to closely monitor the online reputation of your
business if you want to retain control of its image.
Realistically, it isn't
practical to do this all by yourself, not when you have other aspects of your
business to take care of, for even if you devoted yourself to taking care of
this full time, it would take months to scour the internet to respond to every
negative review and unclaimed business listing.
Reputation
Intelligence DIY Software Saves the Day
Not to worry, that’s where Compass Crossing comes in. Our state-of-the-art
reputation intelligence software is designed to search the internet for you and
help you claim and correct online listings, alert you in real time to all
reviews, whether real or fake, and overall help you manage your online
reputation.
So do yourself a favour and
don't wait until it's too late. Let our expert team at Compass Crossing help you take control of your
digital footprint! Now that you know we’ve got your back in helping you with
your reputation intelligence -- you can
sit back and relax and focus on spending your time doing what you do best --
growing your business!