If you're not careful, your content marketing
compass will start running amok rather than orienting towards true north.
That's because the rules of the inbound marketing lead generation game are
continuously in flux, and successful business owners don't have time to keep
up.
A poor performing website translates to
diminished user experience (UX), which leads to decreased lead generation. In
an era when lead generation happens largely through websites, optimized landing
pages, blogs, and social media engagement, this is bad news.
Above and beyond the need for a high performing
SEO powered, mobile friendly website, businesses looking for inbound leads also
need to have a content rich blog and interactive social media posting.
Successful
Lead Generation Requires Implementing Savvy Content Marketing Strategies
If you're content marketing compass is headed
due north:
1
You have an optimized website.
The majority of online searches take place on mobile gadgets now. If your site
isn't attractive and navigable across the mobile device spectrum, you're
missing out on valuable leads. Other important optimizations include a balance
of graphics, videos, text and white space. It should be designed to take
visitors from Point A, to Point C, to Qualified Lead with a minimal amount of
clicks.
2
SEO is Relevant.
SEO is still in play, but the rules have changed. It's not about how many
keywords or phrases you use, it's about how relevant, niche-worthy and
topic-specific they are. Content rich blogging and keyword specific social
media posting has emerged as top winners in the SEO race in generating new
leads and keeping the critical lines of communication open with current clients
and customers.
3
It's focused on high-quality content.
These days, the quality of your content is much more valuable than the quantity
of keywords and phrases you use.
Delivering relevant information that your potential clients and
customers are looking from you as an expert in your area of business is far
more critical than flashy advertising. As Google says, "The amount of
expertise, authoritativeness, and trustworthiness (E-A-T) that a
webpage/website/blog has is very important."
Ready to get your lead generation marketing
plan back on track? Contact our expert team at Compass Crossing
to benefit from inbound lead generation marketing strategies that get results!