In the past several years, businesses have
turned to PPC Ad campaigns to promote their products and services to their
targeted audiences. But now, Facebook Ads are starting to rock the boat.
According to online statistics portal Statista,
the social media giant Facebook has 1.6 billion active users, roughly the
equivalent of 22 percent of the current world population. With those kind of
outrageous percentages, it's easy to see how far your advertising reach could
extend on a social media site like Facebook, to jumpstart your next big lead
generation marketing plan.
But beyond the edge of having such a high
number of users, Facebook has begun to sink titanic PPC Ad campaigns for even
more reasons:
1 Big
Returns on Small Spends
-- You can advertise your business on Facebook for as low as 1 USD per Ad set,
per day. An even on that low of a shoestring advertising budget, your Ads would
still have potential to reach the site's massive user base. And if your Ads are
interesting enough, people would likely share them with their Facebook friends
and then the domino effect would begin to occur. Your content could start out
as a paid Ad, but then end up spreading all over Facebook organically,
literally overnight!
2 Attract,
then Engage --
Marketing on Facebook naturally enables businesses to engage audiences because
that is the way the site was originally designed to be used among personal
friends. That means your Facebook Ads would be able to generate Likes,
Reactions, and Shares. People may also choose to start discussions in the
comments section. That factor alone is far more effective than any PPC Ad
campaign, which is not interactive and only allows people to click on links
that directly bring them to your website.
3 Fine-Grained
Controls --
Facebook Ads are highly targeted. You have a lot more criteria to choose from to
customize your Ads according to age, gender, location, and other available
parameters with Facebook than you would with a PPC Campaign. Another perk is
that you could fine tune your target marketing strategies, based on behavior
and life events. Or take it one step further with lookalike audiences, which is
like having a collective buyer persona on Facebook. The reasons why Facebook
Ads are so powerful go on and on…
We’ve only tapped the tip of the iceberg on the
seemingly endless marketing opportunities that open up when you choose to use
Facebook Ads to promote your business.
Are you starting to get just a glimpse now of
why Facebook Ads are blowing PPC Ads out of the water, and looking more and
more like the new “unsinkable” Titanic platform for online advertising?
Wouldn’t you say it’s time you gave it
try! Our digital marketing team at Compass Crossing provides full service Facebook
Ad Campaigns for small business owners, as well as offering you DIY options,
with mastery courses if you would like to spend the time becoming your own
expert. Whatever you do, don’t wait for your competitor to set sail and
jumpstart the inevitable Facebook Ad race to “capture” your local clients,
before you do!