Have you heard the saying, "You know you've made it when you've got haters." Sad to say, though it may seem like a flippant remark, there is definitely some truth to it. It seems like the more you succeed, the more detractors you'll encounter. For small business owners, these detractors can range from online trolls to direct competitors.
In this digital marketing age, businesses need to recognize that reputation intelligence has become the new critical compass needed to redirect their marketing plan, proactively, as a preventative strategy.
Many businesses are so focused on advertising and promotion that they don't pay enough attention to negative reviews, incorrect online listings, or unclaimed business profiles that small business owners may not even be aware exist out there, and which could be easily claimed by online identity thieves.
Why Unclaimed Business Listings and Negative Reviews Matter
While most small businesses are committed to ethical practices online and offline, unfortunately there are those who would not think twice about doing a little unethical backstabbing, as it is harder for that kind of bad behaviour to get “caught” online.
Someone could create negative reviews that a business may not even notice, which could cause damage to their online reputation, without them even knowing. Or worse, someone could claim one of your unclaimed business listings, and even commit fraud under your business name, if you are not on watch and taking preventative measures against online identity theft.
While we understand that there is not enough time in the day to keep your business humming and deal with all the digital chatter online, whether it be positive or negative, you also must understand how critical it is to closely monitor the online reputation of your business if you want to retain control of its image.
Realistically, it isn't practical to do this all by yourself, not when you have other aspects of your business to take care of, for even if you devoted yourself to taking care of this full time, it would take months to scour the internet to respond to every negative review and unclaimed business listing.
Reputation Intelligence DIY Software Saves the Day
Not to worry, that’s where Compass Crossing comes in. Our state-of-the-art reputation intelligence software is designed to search the internet for you and help you claim and correct online listings, alert you in real time to all reviews, whether real or fake, and overall help you manage your online reputation.
So do yourself a favour and don't wait until it's too late. Let our expert team at Compass Crossing help you take control of your digital footprint! Now that you know we’ve got your back in helping you with your reputation intelligence -- you can sit back and relax and focus on spending your time doing what you do best -- growing your business!